June 15

5 Underutilized Social Media Hacks to Drive Traffic


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Facebook, LinkedIn, Instagram, Twitter, all these social sites, they can drive a ton of traffic. But most of you have resulted in paying them for this traffic.

Hey everyone, I’m Neil Patel, and today I’m going to break down five underutilized social media hacks that’ll get more traffic to your blog post.

0:30 Underutilized Social Media Hack #1
The first tip I have for you is to use Instagram to promote your blog post. Yes, a lot of people are using Instagram to promote products like teeth whitening, da ding, I think my teeth look white on this video, but no one’s using Instagram to promote blog posts. We’ve tested this out a lot. What we found is, when you post images and tell people to go to your bio and click when it’s related to educational information that helps them out, people are very likely to do that. If you tell people to go to your bio to buy a product, probably not going to do that.

1:17 Underutilized Social Media Hack #2
My second tip is using Snapchat and Instagram Stories to generate more traffic to your blog. Here’s what I mean. Assuming you have over 10,000 followers on Instagram, you can do Stories, tell people to swipe up, right like if you ever follow Gary V., you always see you know icons or GIFs or images of him being like go up, swipe up, swipe up. And people swipe up, and they listen to his podcast or his blog post or whatever he has. It’s a very effective strategy.

1:41 Underutilized Social Media Hack #3
The third tip I have for you is to leverage live video. So there’s Facebook Live, there’s YouTube Live, there’s Instagram Live. When you’re on these videos, you’re going to get way more engagement. If you don’t believe me, go on your Facebook and post a link to any website. It could be your website; it could be a blog post. You’ll find that no one’s going to click on it. You’re going to get very little likes, very little shares, very little engagement. But if you did a live video on Facebook or YouTube or Instagram, you get a ton more engagement.

2:52 Underutilized Social Media Hack #4
Which also brings me to my next tip, which is use videos to promote your blog post. I’m not talking about just live videos, but you can also upload videos to Facebook or YouTube. Videos get way more engagement on Facebook and Instagram than let’s say an image-based post or a text-based post. So when you create a video and you tell people, hey like I wanna teach you x, y, and z today, such as me teaching about social media, and then if I dropped in to say hey everyone, go check out this blog post or this URL here, you’ll end up learning x, y, and z, and make sure you’re using a shortened link.

3:52 Underutilized Social Media Hack #5
And last but not least, use Quora. Quora’s one of the most popular sites on the web mainly in the English language. There are questions on every single topic for every single industry, whether it’s B2B, B2C. Go on there, respond to people. When you respond to people with a paragraph or two, super in-depth, and then you link to them to your blog post that goes more in-depth on that topic, you can generate a lot of traffic. We used to do this all day long on Quora, and it generated us hundreds and thousands of views per month during our peak.


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