September 24

How to Choose the Right Color Schemes for Your Brand or Website | Conversion Optimization Tips

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Building a new website? Here are 4 steps to choosing the right color schemes for your brand.
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You’re creating a website, what colors should you be using on your site?

Here’s the thing, different colors mean different things. Green means nature and kind and nice and organic, colors like red mean urgency and stop, colors like black resemble luxury but you know what?

Pick whatever colors you feel resembles your brand.

If you don’t pick colors that resemble your brand, your product, it’s not going to flow right, you’re not going to connect with people because you’re not going to be happy with what you have and that’s gonna come across with your web design.

The second thing you need to know is your colors need to have contrast, so your call to action buttons need to stand out from your main design. If everything blends in, you’re not going to convert your visitors into customers.

The third thing you need to know is once you figure out what main color you want, go check out the color wheels out there, there’s a ton of them on the web.

You can put in your primary color that you’re using and they can give you other colors that complement these main colors that you can use throughout your design.

And last but not least you need to test everything. Just because you like red or orange, if you think it’s the best and that’s what people are gonna like, it’s not always the case.

Test out your colors, especially the ones on your call to action buttons and as you’re making these changes, what you’ll find is you can then pick the ones that cause the most clicks and sales and if you’re wondering how to test out your color scheme, you can use Crazy Egg. Through Crazy Egg’s AB testing feature, you can pick different colors and you can see which ones impact your conversion rate the most.


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