June 7

How to Share Your Brand’s Story On Your “About” Page

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One of the most important pages on your website is your about page. This is where someone learns about your brands story. Once someone learns about you or your company, they’ll decide if they want to stick around or leave.

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Whether your about page is about you or your company, you need to create a story.

Just look at the Neil Patel about page, it shares my life story, what I teach and how my mission is to help you. Because I connect with my readers that page has generated hundreds of comments.

Without a story, you won’t connect with your website visitors. And if you don’t connect with them you won’t generate as many sales.

This strategy is so effective that it has also helped my Brazil about page receive hundreds of comments. In essence, it works in any language.

The second thing you need to focus on is the benefit. How are you going to help people?

By putting other people first, they are more likely to come back. Without that there is no reason for people to stick around.

Third, you need to be impactful. What I mean by “impactful” is to use adjectives. This helps create an emotional connection.

Fourth, you need to keep your about page short and to the point. If it is a video, try to keep it under 2 minutes. If it is text, keep it around 500 to 1000 words.

And last but not least, you need to have an action point. After someone is done reading about you and your company, what should they do next?

The action point helps solve this. For example, mine has a button to get in touch with me in regards to consulting opportunities.


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