July 10

How to Use Storytelling to Connect With Readers – Google Analytics Guide to Lower Bounce Rates

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Do you know how to use storytelling to connect with readers?

Are you looking for a Google Analytics guide to engage blog traffic and lower your bounce rates?

Let me guess, you’re working hard to get traffic to your website, but what sucks is most of your visitors just leave straight away.

When you look at your analytics you’ll notice that some people stick around for minutes. But most of your visitors are usually bouncing off your website within a few seconds.

After you watch this video, things will change… as I’m going to teach you how to increase your time on site.

You’ll know how to tell stories better with your blog and web design tricks to keep people browsing your website.

Step #1: Make sure your text size is large enough – from what I have tested, the larger the text size the higher your time on site will be.

This isn’t because people are blind, it’s because people are using smaller devices like phones to browse sites.

Step #2: Use storytelling to connect with readers – by crafting stories that engage readers, it will cause them to read your content and stay on your website longer.

Storytelling is powerful… it’s worked for centuries.

Step #3: Use Crazy Egg – Sometimes Google Analytics isn’t enough. Crazy Egg is a tool that will show you how people engage with your website. From scrolling to mouse movements to video recordings… Crazy Egg is a visual analytics tool.

For example on my website, I have noticed that people are scrolling to the bottom before they reading my blog posts. They are reading my conclusions and from there they determine if they want to read the rest of the blog post.

Once I learned this I added conclusions to all of my blog posts. This helped increase my time on site.

Step #4: Use different types of storytelling to engage and connect with your visitors – from videos to audio files, your time on site will increase as these mediums create more engagement.

Step #5: Add images – use relevant images that convey the message you are trying to get across. Images draw people in and it breaks up your text blocks.

Thanks for watching “How to Use Storytelling to Connect With Readers – Google Analytics Guide to Lower Bounce Rates”.

Don’t forget to leave a comment and to subscribe to my channel! 🙂


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