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Hashtags are useless on most social media platforms, except for Instagram. Here’s how to use hashtags to get more Instagram followers.
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I have a question for you. Do you use hashtags?
You probably don’t. I know I don’t.
They were used years and years ago, but now when you go on Facebook, who are using hashtags?
No one. Same with Twitter.
They’re all old school.
Yeah, you still see them on Instagram, but these days no one uses hashtags.
Hey, everyone, I’m Neil Patel, and today I’m going to be answering the question of should you be using hashtags?
I wish the answer were just no because you know what? They do suck.
I don’t see how they provide much value. But you still want to use them on specific social networks.
On Twitter, it doesn’t matter anymore.
On Facebook, it doesn’t matter anymore.
LinkedIn, you don’t need hashtags.
But for Instagram it does.
A lot of people are still clicking through on the hashtags on Instagram, and it gives them the fantastic and easy way to find your photos.
See, the thing with Instagram is it’s a visual social network, so on Instagram, they don’t know what your picture is about.
Sure, there’s a description there, but the hashtags help.
On Facebook people are putting status updates with a lot of text. They’re doing the same on LinkedIn.
They’re doing the same on Twitter. But on Instagram, in many cases, people are just putting a photo and nothing else.
So if you’re using Instagram, you should still use hashtags.
Now, the real question is how many hashtags should you be using?
You’ve probably seen tons of photos with dozens and dozens of hashtags.
That’s too many.
You don’t need to use a lot.
Just pick five, six, or seven.
And we’re using them, make sure they’re very specific to your photo.
And by doing that, it’ll be relevant, and you’re getting more traffic.
And last but not least, make sure when you’re using the hashtags you’re picking hashtags that generate a lot of traffic.
You can use tools like Ubersuggest.
You type in any keyword related to the photo you have, and it’ll give you more ideas of hashtags.
They’ll give you a list of hundreds and hundreds of other keywords.
It’s basing this off of what people search for on Google.
And if you use similar ones on your Instagram hashtag, you’ll notice that it’ll generate you more traffic.